Nobuhiko GOTO, Ph.D.

Affiliation

Department of Psychology
Kyoto Notre Dame University

Research theme

I am currently interested in the effects of multiple group memberships on executive functioning, well-being, self-esteem, and academic performance. I have also done some research in intergroup relations. I have also worked on Neuromarketing and consumer research.

Research Interests

Social Cognition, Multiple Group Membership, Social Identity, Intergroup Relations, Neuromarketing, Consumer Research

Research Articles

• See my ResearchGate or Google Scholar page.

2019

Most relevant papers for Neuromarketing Science and Business Association published in 2019 "Can brain waves really tell if a product will be purchased? Inferring consumer preferences from single-item brain potentials"

2017

Most relevant papers for Neuromarketing Science and Business Association published in 2017 "Neural signals of selective attention are mod ulated by subjective preferences and buying decisions in a virtual shopping task"

2011

Asian Journal of Social Psychology Best Paper in 2011 " Identification with a wrongful subgroup and the feeling of collective guilt"